Exceptional clubs around the world
For over 30 years, the Aspria senior team has been at the forefront of innovating private members clubs in Europe, shaping a unique vision for integrated sports, health and lifestyle, all under one roof.
Developing exceptional clubs around the world, our passion for member care and self improvement meets a commitment to excellence and hard work. We transform iconic sites and buildings into pioneering centres of Wellbeing excellence, receiving award after award.
Welcome to Aspria.
Our team have been pioneering successful developments in the health club industry worldwide since 1984 before Aspria was established in 2000.
Providing discerning people in continental Europe with a new standard of members' clubs, Aspria artfully combines the traditional purpose of a British club with a destination for world-class sports, fitness and spa facilities.
Aspria Brussels Arts-Loi
The first Aspria Club opened its doors in Rue de l'Industrie in Brussels in June 2001, quickly becoming an essential destination for the business and political community of Europe's 'capital' city.
Aspria Berlin Ku'damm
Setting a new benchmark in Germany, Aspria opened Ku'damm in the heart of Berlin.
ASPRIA HAMBURG ALSTERTAL
Aspria Alstertal opens, nestled in the green open spaces of a peaceful residential area to the north of Hamburg city centre.
ASPRIA BRUSSELS AVENUE LOUISE & ASPRIA BRUSSELS ROYAL LA RASANTE
Two very different clubs opened in Brussels in 2005, in the city centre on Avenue Louise and in the more leafy surroundings of the historic Royal La Rasante.
January / April
Aspria Hannover Maschsee
Aspria Berlin Ku'damm Hotel
In 2009, Aspria created a whole new concept in Germany with the opening of overnight accommodation at two clubs, the newly opened lakeside club Aspria Maschsee in Hannover and a hotel adjacent to the existing Aspria Ku'damm in the heart of Berlin.
Aspria Harbour Club Milan
Aspria acquired this historical club with an excellence for tennis in the heart of Milan.
Aspria Brussels Royal La Rasante Hotel
Building on this success, the boutique hotel-style club rooms opened at Royal La Rasante in early 2011.
Aspria Hamburg Uhlenhorst Hotel
Aspria opened Uhlenhorst in Hamburg, situated on the site of the historic Klipper Tennis & Hockey Club near the Alster lake.
Since 2000, Brian Morris has managed all the company's new business and real estate acquisitions to Aspria's own exacting quality standards.
"We're immensely proud of what we and our team have achieved," Brian says. "We really love a challenge, and we'll take on projects with a level of complexity that many operators would shy away from. That's what makes Aspria different, and that's how we'll keep innovating and hold our position as the market leader for premium clubs in Europe."
Chief Executive Officer and Co-Founder
About Brian Morris
Brian began his working life as a Chartered Surveyor specialising in acquisitions and development, including the expansion of high-profile chains such as Country Club Hotels, Beefeater Steak Houses, TGI Fridays, Pizza Hut and Travel Lodge. His experience at the Burton Group spanned a wide range of retail brands such as Dorothy Perkins, Top Shop, Burtons Menswear, Debenhams department stores and Harvey Nichols.
In 1990, Brian moved to the leisure subsidiary of Peter Beckwith's London & Edinburgh Trust plc as Property Director, where his passion for the health club sector was ignited. He acquired and developed a variety of health, fitness, tennis and golf clubs across Europe including six Espree health and fitness clubs in the City of London, three large family-oriented clubs in the suburbs of London with indoor and outdoor tennis, the Quinto Bosco Country Club in Milan (now the Harbour Club Milano and part of the Aspria group), three golf clubs in Portugal, Ireland and France and a multi-sport club in Scotland with indoor and outdoor tennis and an 18-hole golf course.
Brian joined Peter Beckwith at PMB Holdings becoming Chief Executive of Aspria Holdings BV in 2000. Throughout his career, Brian always worked with the end users of each property, whether that was a pizza restaurant, chic department store or exclusive golf club.
This gave him an invaluable insight into the operational factors which create a successful development. He brought to Aspria not only the technical expertise to bring out the best in each property, but also the management experience and understanding to guarantee that the people who use each property benefit from its true potential. This combination of skills has proved key to Aspria's success. Since 2000, Brian has managed all the company's new business and real estate acquisitions, ensuring that each development is completed on time and on budget, to Aspria's own exacting quality standards. As CEO, he is also responsible for the company's strategic direction and investor relations and manages the Head Office team.
Aspria Berlin Ku'damm was awarded the "Travellers Choice Award 2012 from Trip Advisor
— Aspria Berlin Ku'damm, Germany 2012 —
Aspria was voted Number One Spa and Club Operator in Belgium in 2009 by Elle Belgium, one of the world's most widely read women's fashion magazines.
— Aspria Belgium 2009 —
Aspria Brussels Avenue Louise è stato votato come "Club Numero Uno" in Europa nel 2010 dalla European Consumers Choice, che lo ha definito "un rifugio eccezionale".
— Aspria Brussels Avenue Louise , Belgium 2010 —
Aspria Berlin Ku'damm was voted Germany's Number One Health Club in 2008/9 by leading men's style magazine GQ.
— Aspria Berlin Ku'damm, Germany 2008/9 —
Aspria Hannover Maschsee has been nominated as Europe's finest spa by Condé Nast Johannsens, trusted by independent travellers for over 28 years for the integrity and quality of its recommendations.
— Aspria Hannover Maschsee, Germany —
Aspria Harbour Club Milan was voted Number One Club in Europe 2011 by European Consumers Choice, who praised its openness and 'welcoming and stylish environment'.
— Aspria Harbour Club Milan 2011 —