10.1. Google Analytics
10.1.1. This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer and enable the use of the website to be analysed. The information generated by the cookie on the use of this website is generally transferred to a Google server in the USA where it is stored.
10.1.2. We would like to point out that a code anonymiser is used on the Google Analytics website to ensure an anonymised version of IP addresses. This means that only an abbreviated form of your IP address is used by Google within the EU member states or other signatory states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA where it will be abbreviated. Google will use this information, on behalf of the website operator, to analyse your use of the website, create reports on the website activities and provide additional services for the purpose of compiling reports about the website activities and to provide website operators with further services connected with website usage and internet usage. The IP address transferred by your browser in connection with Google Analytics is not merged with other Google data.
10.1.3. You can prevent cookies being saved by setting your browser software accordingly; however, we would point out that, as a result, you may not always be able to use all functionalities of this website in full. You can also prevent Google from recording and processing data generated by the cookie and relating to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
10.2. Google AdWords, Facebook and other third-party platforms, Display Advertising, Remarketing
10.2.1. We use remarketing services provided by Google Inc., Facebook and third-party platforms, which include the online advertising program “Google AdWords”. Using remarketing allows users who have visited websites belonging to the Google display network to be shown ads based on their interests on other websites on this network.
Google, Facebook and other providers can use remarketing tags (invisible graphics or code, also known as "Web Beacons") for this purpose. Information such as visitor traffic to our website can be evaluated on our website by using remarketing tags.
The pseudonymised information can also be saved in cookies on the user’s device and under other technical information on the browser and operating system, reference websites, visit times and other information on the use of our online offer, as well as with such information from other sources.
In the case of Google AdWords, each AdWords client receives a different cookie. Cookies cannot, therefore, be tracked across the websites of AdWord clients. The information obtained through conversion cookies serves to produce conversion statistics for AdWords clients who have opted for conversion tracking. AdWords clients see the total number of users who have clicked on their ad and been forwarded to a page with a conversion tracking tag. However, they do not receive any information enabling them to personally identify users.
10.2.2. Further information on data use for advertising purposes by Google can be found on the overview site: http://www.google.com/policies/technologies/ads/.
10.2.3. If you would like to object to Google’s recording of data for remarketing purposes, you can deactivate the Google conversion tracking cookie on your internet browser under user settings or use the settings or opt-out facilities provided by Google: deactivate adverts tailored to your interests when logged in on Google websites: http://www.google.com/ads/preferences/; deactivate adverts tailored to your interests when not logged into Google: http://www.google.de/settings/ads/anonymous.
10.3. Facebook Pixel
We use the Facebook pixel on our website.
With its help, we can track users' actions after they've seen or clicked Facebook advertising in order to track the effectiveness of our Facebook advertising for statistical and market research purposes. The data collected in this way is anonymous for us, ie we do not see the personal data of individual users.
However, this data is stored and processed by Facebook. Facebook can connect this data with your Facebook account and also for their own advertising purposes, according to Facebooks according to Facebook's data usage policy under www.facebook.com/about/privacy/ use.
You can enable Facebook and its affiliates to display advertising on and off Facebook. It may also be stored as a cookie on your computer for these purposes.